PEOPLE TO WATCH IN 2023
Lisa Clayden, new CEO of the Calabasas Chamber of
Commerce, has hit the ground running, paving the way
for future success by transforming the Chamber's ideologies
and member benefits to meet 21st-century needs
and expectations. In the six months of her tenure, Lisa
has energetically applied herself to the task of reimagining
the organization to meet its full potential in the
post-COVID world. Since assuming the role, Lisa's drive
has allowed her to accomplish an increase in Chamber
events and participation, new memberships, a weekly
newsletter, Chamber committee revitalization, new
sponsorships, a new cornerstone event in the Spooky
Fiesta, and the reestablishment of the Calabasas Commerce
Foundation-providing local students with financial
scholarships for their continuing education and career
development.
Lisa is a tenacious leader. In her eyes, the Chamber
should progress from a largely event-planning organization,
whose function is to provide opportunities to
network and grow one's business. She believes it can,
should, and will be much more, providing expert assistance
in marketing, communication, and employe
e development and extending a gracious and warm
embrace to existing and new businesses. Calabasas
is a renowned name, with a brand that continues to
gain global recognition. Lisa's ideas are designed to
raise the stature of this unique community through a
robust local economy that meets the expectations of
its residents, businesses, and city officials. Her strengths
to assist in this goal include partnership development,
ingenuity, and leadership. Her integrity, along with an
understanding of diversity, equity, and inclusion initiatives,
aligns with the current climate of economic and
cultural evolution-one that embodies celebrating and
supporting everyone.
Lisa sees the Chamber as an umbrella organization under
which all businesses and residents can be included,
contribute, and benefit.
By bringing her skills and experience to the r o l e - i n concert
with an e n g a g e d voluntary board of directors-Lisa
provides the Chamber with the potential to fashion an
even more successful and vital organization. The Chamber
will further its mission to advocate for member businesses,
while remaining a core liaison with the City of
Calabasas and community leaders. Growth will c o m e
with a unique approach to promoting and uplifting the
local economy, utilizing modern practices and platforms.
The Calabasas Chamber of Commerce with Lisa
Clayden as its CEO is proudly "Moving Forward."
